Tutti Frutopia

Tutti Frutti, one of nordics' largest candy brands, offered a taste of owning a paradise island.

Always dreamed about having your own deserted island? 

We acquired a real tropical deserted island off the coast of Mauritius (Ile aux Bénitiers), renamed it Tutti Frutopia, divided it into small tracts of land and launched a web based tournament to choose its new ruler, who would win a trip there.

Every tract of land was connected to an unique code, which was found on Tutti Frutti candy bags. All the bag buyers became citizens and were tested, competing online to become the Ruler of the Island and also designing the Tutti Frutopia flag and naming parts of the island. The top 2 scores won a trip to the island in Mauritius for the coronation as the King, with all the royal honours.

Agency: 
hasan & partners

My role:
Concept
Planning
Art Direction

Case Video

Web Page

img_header_tuttiimg_header_tutti
img_browser_tutti_05img_browser_tutti_05
img_browser_tutti_01img_browser_tutti_01
img_browser_tutti_04img_browser_tutti_04
img_browser_tutti_02img_browser_tutti_02
img_browser_tutti_03img_browser_tutti_03
pad-01pad-01
phone-01phone-01

TV Commercial

Coronation At The Island

img_coronationimg_coronation
[unex_ce_button id="content_7cko06g1m,column_content_sk27atzov" button_text_color="#f51795" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="left" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="2px" button_border_color="#f51795" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#f51795" button_border_hover_color="#f51795" button_link="http://www.brunoleoribeiro.com/work/stockmann/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]← Previous Work[/ce_button]
[unex_ce_button id="content_7cko06g1m,column_content_xfcp2via7" button_text_color="#f51795" button_font="semibold" button_font_size="15px" button_width="auto" button_alignment="right" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="2px" button_border_color="#f51795" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#f51795" button_border_hover_color="#f51795" button_link="http://www.brunoleoribeiro.com/work/plan-sponsors-of-dreams/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]Next Work →[/ce_button]