Ibuxin Painkiller

Ibuxin affordable painkiller to stop the pain.

Finnish company ratiopharm asked us to create a campaign to launch 2 new products besides the regular Ibuprofen and the fast acting Ibuprofen. The new easy Ibuxin in powder and the Ibuxin for kids. The challenge was doing an interesting campaing for TV and print with not so much to invest on production.

Our solution and insight was based on the "stop the pain". So we used onomatopoeias of people feeling pain and a kid screaming "mommy", then the medicine stops the pain. With that solution we were able to produced 3 short films.

Agency: 
Havas Helsinki

My role:
Concept
Planning
Art Direction

Commercials

Prints

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