Tutti Frutopia

Tutti Frutopia

Tutti Frutti, one of nordics' largest candy brands, offered a taste of owning a paradise island.

Agency: 
hasan & partners

My role:
Concept
Planning
Art Direction

Agency: 
hasan & partners

My role:
Concept
Planning
Art Direction

Always dreamed about having your own deserted island? 

We acquired a real tropical deserted island off the coast of Mauritius (Ile aux Bénitiers), renamed it Tutti Frutopia, divided it into small tracts of land and launched a web based tournament to choose its new ruler, who would win a trip there.

Every tract of land was connected to an unique code, which was found on Tutti Frutti candy bags. All the bag buyers became citizens and were tested, competing online to become the Ruler of the Island and also designing the Tutti Frutopia flag and naming parts of the island. The top 2 scores won a trip to the island in Mauritius for the coronation as the King, with all the royal honours.

Web Game

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TV Commercial