Sponsonsors of Dreams

Sponsonsors of Dreams

Sponson a dream and be part of the advertising campaign.

Agency: 
hasan & partners

My role:
Concept
Planning
Art Direction
Digital Design

Agency: 
hasan & partners

My role:
Concept
Planning
Art Direction
Digital Design

We asked kids in developing countries what their dreams were and presented them in our campaign page and in one interactive digital screen, located in one of the biggest malls in Finland.

In the our ambient interactive solution, when people put the money on the donation box, a sensor activated the camera and the donor could take a picture of himself to become part of the digital outdoor advertising in real time.

On the campaign page, the users could donate to the dreams they wanted to make true, and upload their photos to be featured in the campaign page and also dynamic banners.

Web Campaign

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